ABOUT US
AURA
Since the establishment of AURA, we have been dedicated to providing a boutique marketing experience to our clients. We understand that building a strong brand goes beyond just a logo or a tagline; we believe in forging genuine connections with your audience.
At AURA, we combine our passion for creativity with strategic thinking to craft compelling brand narratives curated for your unique business. We take pride in offering personalised attention to every client, ensuring that your brand's story is told authentically and resonates with your audience.
With AURA, you can expect a tailored approach, innovative ideas, and most importantly, measurable results that elevate your brand to new heights.
It’s more than just a brand name
A brand’s AURA is the overall impression and emotional connection that you create in people's minds. It encompasses the intangible qualities and associations that set a brand apart and influence consumer perception
Laura Carson - Founder of AURA Collective
Founder & Director
Introducing Laura Carson, the hands on founder and director who has been the driving force behind our business. With a decade of diverse experience in consulting, marketing, and the hospitality industry, Laura's unwavering energy and passion have propelled our team to remarkable achievements. As a true visionary, Laura's entrepreneurial spirit led her to assemble a dynamic group of professionals who share her fervour for excellence, resulting in outstanding work for our clients.
Laura's expertise lies in collaborating with leading brands, helping them shape their identities and execute projects through thought-provoking strategies. Her deep-rooted passion for the creative industry stems from her desire to work with people and assist them in establishing their unique brand identity.
Laura’s drive and creative prowess have propelled our company since its inception. Her unwavering dedication and ability to deliver exceptional results make her an invaluable partner for our clients.
Her cutting-edge understanding of market trends and extensive knowledge of the ever changing industry in both Australia and the UK have positioned her as a sought-after expert. By closely collaborating with her clients, Laura conceptualises innovative ideas and strategies to create unforgettable experiences, ultimately boosting brand awareness and generating mutual benefits for her clients and their customers.
Journey
Values
Brands must convey a genuine image and value to establish trust with their audience.
At AURA, we collaborate closely with our clients to uncover the essence of their brand's authenticity. By having an in-depth understanding of your goals and aspirations, we provide tailored solutions for your growth. We believe that understanding your brand is the crucial first step towards a positive future. With our dedicated team, we commit the time and effort needed to ensure your brand's success.
Differentiating from competitors and offering something distinct captures attention.
At AURA, we recognise the importance of standing out from your competitors and captivating your audience's attention with a unique offering. By leveraging our expertise in brand development, we craft a unique and distinctive strategy that sets you apart in the market.
Building a positive reputation is crucial for brand perception. Consistently delivering on promises.
At AURA, we understand the significance of building a positive reputation to shape your brand's perception. We prioritise consistently delivering on our promises, ensuring that your customers have a seamless experience. By fostering trust and reliability, we help you establish a strong reputation that resonates with your target audience.
Increasing brand visibility and reach is essential for attracting and retaining customers.
At AURA, we recognise the importance of increasing brand visibility and reach to attract and retain customers. We employ strategic marketing techniques to enhance brand awareness and ensure your target audience is aware of your offerings. By implementing effective marketing campaigns and leveraging various channels, we help you expand your brand's presence, ultimately driving customer engagement and loyalty.